Do You Think it Is the Process or the Technology That Is Changing in Digitalization?
When digitizing your business, should you prioritize technology or processes?
This question preoccupies every company embarking on a digital transformation journey. While process is often the answer, striking this balance is critical for success.
In this video, we examine how to approach making an existing process more efficient, using the sales process of an IT company as an example.
You'll find the challenges and suggested solutions in lead collection, identifying qualified leads through BANT analysis (Budget, Authority, Need, Time), and preparing proposals.
Highlights of the video:
- Understanding and modeling the current process: Knowing what to improve is the first step in transformation.
- Gathering information during the lead generation phase: Obtaining more qualified leads with digital forms and surveys.
- Solving the decision-maker problem: The importance of communicating with the right person.
- Optimizing the proposal preparation and presentation process: Strategies that increase efficiency. Process digitization and automation improvements: The role of CRM and the power of dashboard/analytics tools.
Discover how both process and technology improvements are integral to your digitalization journey. This video offers practical insights that will shed light on your business transformation, help you use your resources more efficiently, and increase your conversion rates.
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