Who is the Mother and the Father in CRM Projects?

The success of a CRM project depends on collaboration between IT and the business units. So, who plays the role of mother and father in this collaboration?

In this video, we'll use the metaphor of mother and father in CRM projects to help you better understand the roles of IT and the business units.

IT: Like a mother, who creates the project's technical infrastructure, ensures its security and maintenance—in short, provides all the necessary conditions for a child's survival.

Business: Like a father, who comes up with the project idea, sets its goals, and constantly strives for its success—acting as a role model for the child.

In an ideal CRM project, both parties complement each other, ensuring the project's success.

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Watching this video, you'll:

- Better understand the roles in CRM projects,
- See the importance of collaboration between IT and the business units,
- Learn what to consider for a successful CRM project.
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