Can There Be a CRM Manager Without a CRM?
Unfortunately, we know many CRM managers who suffer from this.
Being a CRM manager in name only, without CRM software. Especially in employer-focused businesses, CRM managers are hired with the goal of increasing sales or reducing complaints, but often lack the appropriate technological infrastructure for this position.
In this video, we delve into the cost to businesses of having CRM managers without a tool and why customer relationship management without a CRM system remains merely a paper trail.
Key points covered in the video:
- The basic questions employers ask when hiring a CRM manager (skills, salary, loyalty, duties), and the absence of CRM software among these questions.
- The long wait for budget approvals for many CRM managers, coupled with the sudden interest in CRM during economic crises.
- The limited actions CRM managers can perform when they are without tools: Sales data analysis, manual complaint tracking, market research.
- The losses organizations experience by not making this investment: Demotivated managers, lost customers, and a lack of growth.
- CRM is not just a system, but also a matter of strategy, and how data disorganization negatively impacts operational and strategic decision-making processes.
- A CRM Manager without a CRM system is left without a CRM system, compromising the company's strategic vision.
CRM is a cornerstone that builds not only the present but also the future of the business. For any company that wants to adopt a customer-centric approach and stand out from the competition, this video concretely demonstrates why CRM investment shouldn't be postponed.
Robosme CRM helps transform customer relationship management into a strategy by providing your company's CRM manager with all the tools and infrastructure they need.
Try now: https://win.robosme.com/Register?plan=QuickStarter
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