Does Everything Have to Be in a Single CRM Application?

Modern CRM applications, thanks to their no-code/low-code capabilities, offer the promise of solving many processes within a single platform. But is this attractive promise always the best solution? Do we have to integrate all sales, marketing, and customer service processes into a single CRM?

In this video, we provide a clear answer to this critical question: No.

‍

Leaving aside why solving non-CRM needs within CRM isn't the right approach, we focus on our main topic:

- How departments eat yogurt: Why sales, marketing, and customer service processes may require different, niche solutions.

- Industry know-how: The benefits of implementing an industry-specific sales model within an operational CRM application specifically designed for that industry.

- Data integration within a distributed solution architecture: Providing a 360-degree customer view by combining data from different CRM applications.

- Operational professionalism: Managing operations with niche solutions while accessing management reporting from a single visualization system.

‍

The greatest value of CRM is its ability to integrate all customer interactions under a single roof. This integration doesn't necessarily mean having everything in a single application. The key is to manage operations professionally while providing management with accurate and holistic reporting.

Robosme CRM offers both operational excellence and comprehensive reporting with modular and integrated solutions tailored to your company's specific needs.

‍

Try now:  https://win.robosme.com/Register?plan=QuickStarter

‍Robosme: CRM To WIN!

‍