Where To Start The Crm Journey?

Two Different Methods to Start Your CRM Journey:

1. Problem Oriented Approach:

-If you are experiencing problems in different departments and can compare the effects of these problems, start with the department that is most affected.

-For example, if you constantly encounter the same problems in customer service, go into root cause analysis and install a CRM system.

-Invest in human resources too, if necessary by training or by replacing those responsible.

The - CRM system will help you measure and solve problems.

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2. Growth Focused Approach:

-Your basic processes work, but if you want to grow your business and change how you operate, use this method.

-Redefine your customers and create your ideal customer profile.

-Optimize your marketing, sales and customer service processes according to this profile.

-Marketing campaigns, the process of reaching and selling potential customers should be shaped according to this profile.

-As basic needs arise, integration points will become clearer and your CRM project will take shape.

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Remember: The real need is not the solution to the problem, but the correct definition of the problem.

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